City Marketing in Amsterdam An organisation-based anthropological study of public-private partnership in the field of city marketing in Amsterdam
ثبت نشده
چکیده
منابع مشابه
Providing a local model of guerrilla marketing in small and medium-sized start-ups in Iran Based on the theory of corporate information behavior
Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...
متن کاملAssessment criteria and factors affecting the success of Public-Private Partnership (PPPs) in urban construction projects with an emphasis on Factor analysis and Pareto analysis
In the present study, criteria and factors affecting the success of public-private partnership in urban construction projects was examined relying on the combined method (analytical and correlation). In the method, based on the literature and document review and subsequent utilizes a field study (case study, interviews with experts and distributed questionnaires) was an attempt to explore the r...
متن کاملCemetery as a Sociocultural Space in the Persian Cities
Examining the planning of cemeteries in the urbanism system of Iran does not show a goodcondition. In fact, cemeteries in the most Persian cities have become large-scale open spaces outside the city. This couldcause irreparable damage to the cities because of the partial and/or improper use of the capacity of urban lands. Alongwith this, historical cemeteries within the cities have been abandon...
متن کاملThe Effect of Green Marketing Mix on Word of Mouth Advertisement with the Mediating Role of Brand Love and Brand Loyalty
The aim of this study was to investigate the importance of green marketing mix and its effect on word of mouth advertising with the mediating role of brand love and brand loyalty from the viewpoints of consumers of swimming pools in Rasht city. This study was a descriptive survey conducted as a field. The population was unlimited and included all consumers of swimming pools in Rasht city. The ...
متن کاملFactors Affecting the Partnership between Public and Private Sectors in Developing Agricultural Biotechnology
Agricultural experts in the field of biotechnology in Iran were surveyed in order to explore theirperception about factors affecting the partnership between public and private sector indeveloping agricultural biotechnology. The research population included Agriculturalbiotechnology experts in the public and private sectors (N=66). A series of in-depth interviewswere conducted with some biotechn...
متن کامل